ATLANTA, Jan. 10, 2012 – Interactive Advisory Software (IAS), a provider of a comprehensive wealth management software application for independent financial advisors and registered investment advisors (RIAs), announced that Phoenix-based Miller/Russell & Associates is converting to its Solution 360° technology in order to better accommodate the firm’s plans for growth.
Through three offices located in Las Vegas, San Diego and Phoenix, Miller/Russell supports over $1 billion in assets under management (AUM). The firm is quickly growing and recently began providing more holistic wealth management services by offering a tax practice and adopting a family office approach. Before making these changes, the firm needed a technology solution that would enable them to grow their client base while simultaneously improving service for existing clients. Miller/Russell selected Solution 360° from IAS in order to consolidate the functions of five separate systems into one unified platform and work from a single database. With one source of data, the portfolio management, financial planning, customer relationship management (CRM) and rebalancing modules work cohesively and account information can be easily accessed by clients through a secure online portal.
“For a firm our size, efficiency is key,” said Maureen Rzeppa, chief administrative officer of Miller/Russell. “We strive to offer a level of service far beyond what is normally associated with a large firm. Previously, minimal integration between systems resulted in our staff being bogged down by redundant data entry and correcting errors between pieces of software. With a fully integrated system, we will be able to better serve our clients, improve the efficiency of day-to-day tasks and increase the bottom line.”
By relying on a single database, the customer relationship management (CRM) module within Solution 360° is relationship-based and enables the seamless transition between clients’ personal data and their account data. Rzeppa noted that this characteristic enables Miller/Russell staff to view an entire client relationship without moving between systems and aids in compliance by encouraging the improved tracking of correspondence with clients.
“We feel that this CRM system will be better embraced by all employees because of the ease of working within it. This not only improves communication throughout the firm, but also decreases the risk of non-compliance as our staff is more diligent about documenting client interactions,” added Rzeppa.
“As Miller/Russell continues to grow, it is important to maintain and improve client service,” said John Philpott, CEO of IAS. “By partnering with IAS, the firm improves its current service levels and can also expand its business with confidence that the technology will accommodate the changes. Solution 360° will help the firm as it adds a tax practice by providing a holistic view of clients’ tax information and their financial data. We are thrilled to have been selected by a firm with Miller/Russell’s size and reputation and look forward to helping them enhance their services.”
About Interactive Advisory Software
Interactive Advisory Software is the developer and distributor of Solution 360˚, a wealth management software application focused on serving the needs of Registered Investment Advisors (RIAs) and Independent Financial Advisors. The company provides an integrated, web-based software solution that allows advisors to deliver a holistic level of service to their clients from a single database. The single platform solution combines portfolio management, financial planning, customer relationship management (CRM), client portals, rebalancing, and back office/reconciliation services. For more information, visit www.IASsoftware.com or call 877-572-6105.